Privacy and Cookies

Perspective Research Services Ltd (PRS) is a market research company. As a visitor to our website or a recipient of our marketing communications, we assure you that we will never trade your personal information to any third party. This policy states when and why we collect your personal information, how we would use it, when we may disclose it to others and how we will keep it confidential.  Our policy for survey respondents is on a separate page on this site, Privacy Notice and Guidance for Survey Respondents.  Our policy for job applicants and employees, past or present, is available on application to

Personal Information collection

Personal information means any information that could identify you e.g. your name, title, e-mail address, phone number and postal address.

We collect personal information when you complete our web forms or send us e-mails requesting information. We will use this personal information only to provide marketing services to our clients and to respond to questions you may have asked us.

We will keep this information only for as long as necessary and then we will delete it. If you wish, you may ask us to delete it sooner.  You can unsubscribe using the link at the bottom of any of our emails or by using the contact email address on this site.

Personal Information use

We will take all reasonable steps to ensure that your data is treated securely and in accordance with this privacy policy. We are committed to maintaining high levels of security and take every reasonable precaution to ensure your information is protected from loss, theft or misuse. We are certified to ISO 27001 and ISO 20252.

We may use information held about you in the following ways:

  • To ensure that content from our site is presented in the most effective manner
  • To provide you with information that you request from us or which we feel may interest you, when you have consented to be contacted for such purposes
  • To carry out our obligations arising from any contracts entered into between you and us
  • To allow you to participate in interactive features of our service
  • To notify you about changes to our service
  • For internal marketing analysis
  • If we are under a duty to disclose or share your personal data in order to comply with any legal obligation, or other agreements. This includes exchanging information with other companies and organisations for the purposes of fraud protection and credit risk reduction

You are entitled to access the personal information we hold about you. If your request is excessive we might charge an administrative fee at our discretion. Please email your request to

We will be happy to respond to any of these requests or any issues you may have. You can make a request by emailing You can also contact our Data Protection Officers at this email address.

You have the right to lodge a complaint with the way we have handled your data with the Information Commissioners Office: (

Web site cookies

This site does not capture or store personal information, but merely logs your IP address, which is automatically recognised by the web server. This is used to record the number of visitors to our site. Making our website useful, reliable and easy to use sometimes involves placing small amounts of information on your browsing device. These include small files known as cookies. They cannot be used to identify you personally and are only used to improve our services for you through, for example:

  • enabling a service to recognise your device so you don't have to give the same information several times during one task
  • recognising that you may already have given a username and password so you don't need to do it for every web page requested
  • measuring how many people are using services, so they can be made easier to use and there's enough capacity to ensure they are fast

Google Analytics sets cookies to help us accurately estimate the number of visitors to the website and volumes of usage. This to ensure that we offer fast access to our service and that it is available when you want it.

Name: _utma
Typical content: randomly generated number
Expires: 2 years
Name: _utmb
Typical content: randomly generated number
Expires: 30 minutes
Name: _utmc
Typical content: randomly generated number
Expires: when user exits browser
Name: _utmz

Typical content: randomly generated number + info on how the site was reached (e.g. directly or via a link, organic search or paid search)
Expires: 6 months

For more information about Google Analytics visit the Google Analytics website.

If you do not wish to accept cookies on to your machine you can disable them by adjusting the settings on your browser. However this will affect the functionality of the websites you visit.

Links to other websites

From time to time, this website may also include links to other websites. These links are provided for your convenience to provide further information. They do not signify that we endorse the website(s). We have no responsibility for the content of the linked website(s)


By using our websites, participating in online market research studies and using any other services we provide you confirm that you agree with these terms and consent to the collection and use of the information as outlined in this policy.

Changes to our privacy policy

We reserve the right, at our discretion, to modify our privacy practices and update and make changes to this privacy policy at any time. For this reason, we encourage you to refer to this privacy policy on an ongoing basis. This privacy policy is current as of the ‘last revised date’ which appears at the bottom of this document.

Last revised: May 2018