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Guidance for Survey Respondents

Privacy Notice and Guidance for Survey Respondents

Perspective would like to thank you for taking part in this genuine market research survey, conducted by Perspective. We take every reasonable precaution to ensure the privacy and security of your information during the market research survey.

Online surveys: Perspective work in conjunction with a BVA BDRC Group company, Alligator Research who use Forsta to operate the survey questionnaire software and data collection process. The data from the survey will be held by Forsta in a separate database and only Perspective will receive the data collected by Forsta from the survey. Alligator Research use cookies, IP address, a pseudo-anonymous identifier and other similar devices only for quality control, validation and to prevent bothersome repeat surveying. It is possible to configure your browser to notify you when cookies are being placed on your computer, and to delete cookies by adjusting your browser settings. Alligator Research do not do any invisible processing of data from your computer. We will only collect and use personal information in accordance with this policy to the extent deemed reasonably necessary to serve our legitimate business purposes, and we will maintain appropriate safeguards to ensure the security, integrity, accuracy and privacy of the information you have provided. In addition, we will take reasonable steps to ensure that third parties to whom we transfer any personal information provide sufficient protection of that information.

Telephone surveys: Perspective Research Services work in conjunction with a BVA BDRC Group company, BVA-BDRC. The data from the survey will be held in a separate database. Only Perspective will receive the data collected from the survey.

At no time will the information you provide be used for any purpose other than research and you will in no way be adversely affected by taking part. It is not our aim to sell or promote anything. This is a market research survey using scientific methods and we commit, in obtaining your co-operation, not to mislead you about the nature of the research or how the findings will be used. Your responses will be treated as confidential unless you consent to being identified.

We hold information about you that can specifically identify you such as your name, address, telephone number and e-mail address. This may have been provided by one of our clients or included in a list of contacts we have purchased. We will only use this information to contact you for the purpose of this research study. Our Company policy is to retain securely any personally identifiable information for a period of six months after project completion. If this personally identifiable information is retained for a longer or shorter period of time, you will have been told this during the course of the survey. After this period, the data will be destroyed.

In the relatively few instances where we ask permission to pass on your data in a way which would allow you to be personally identified, we will ensure that the information is only used for the stated purposes. We will not send you unsolicited mail or pass on your email addresses to others for this purpose. If we wish to send you any future emails, we will ask your explicit permission for this.

You have the right under the EU General Data Protection Regulation and the Data Protection Act 2018 to access any information held about you. You also have the right to the following:

  • Object to processing of your data;
  • To port data (if As with all forms of marketing and opinion research, your co-operation is voluntary at all times. No personal information is sought from or about you without your prior knowledge and agreement. The legal basis for processing your data is to enable Perspective to provide the service as agreed with its clients for legitimate market research purposes.;
  • To erasure of any personal data made public;
  • To restrict processing;
  • To rectify data held

We will be happy to respond to any of these requests or any issues you may have. You can make a request by emailing You can also contact our Data Protection Officers at this email address.

Please be aware we may need to retain your information on our files to resolve disputes, enforce our user agreement, or for technical and legal requirements and constraints related to the security, integrity and operation of our surveys.

We take every reasonable step not to interview children without gaining prior parental consent.

Perspective has security measures in place to protect the loss, misuse, and alteration of the information under their control. Only certain employees have access to the information you provide us and are only granted access for data analysis and quality control purposes. By participating in this survey, you consent to this policy. If you do not agree to this policy, please do not complete or take part in the survey.

Our policy will indicate the date it was last updated, but if there is a substantive change in the way that we use your personal information, we will notify you via email of the relevant changes. If you choose to opt out of our changed practice then please email Your continued participation in our survey(s) will signify your acceptance of the changes to our policy.

For more information on Perspective visit our website at We are members of the Market Research Society ( and adhere to its market research Code of Conduct.

You have the right to lodge a complaint with the way your data has been handled by Perspective with the Information Commissioners Office (

Last updated: May 2024