Face to face
Perspective's Face-to-Face team
Between us, our team has over 50 years of project management experience – we are experts in the many approaches to conducting fieldwork.
We are equipped to handle large and small scale, standalone or tracking projects and often handle bespoke field management projects. Whether traditional paper interviews or state of the art CAPI, our field force is ready to go at a moment’s notice anywhere in the UK.
Over the years we have built a reputation for consistently delivering excellent fieldwork, particularly within the transport and tourism sectors. We have supplied fieldworkers at train stations, bus and tram routes, river boats, airports, museums and other visitor attractions across the country. We will put the right fieldworkers in place at the right time. The result is the highest quality data.
Our reach extends to FMCG, Retail, Public Sector, Finance, Panel building, Automotive and Media, to name but a few. We are experienced with all methodologies including in-street, CLT (central location test), in-home and on-site and our field controllers have their own niche areas of specialist knowledge.
As our online and CAPI offering uses the same interviewing software (Decipher) we can conduct mixed methodology projects seamlessly. This includes switching quotas and targets between methods, monitoring progress within the same system and reacting speedily to client requests and requirements.
Perspective Research Services is much more than simple field and tab. We use our expertise and know-how to maximise results, strike rates and data quality.
- Public Sector
For in-the-moment reactions to stimuli in controlled and neutral environments, hall tests are a good methodology choice. Perspective's Face-to-Face team hire well-located venues and recruit respondents off the street (and in some cases in advance) to fit your audience profile. Respondents are then presented with stimuli which could be advertising, food or beverages, or products such as perfume or home tech. Respondents then give live feedback with the item in front of them. This in-the-moment interaction encourages engagement with the product and the opportunity to explore positive and negative reactions in detail and at the moment of discovery.
As the location is central this can be a cost effective way of seeking the opinions of large numbers over a day or so.
Case study 1
A leading coffeehouse chain was keen to enter the on-the-go chilled beverages market. They wanted to assess the demand for a light, fruit flavoured energy drink. The client was keen to understand customer attitudes towards the various products concepts. They also wanted to know what motivated their choice of flavour. We organised Hall Tests in 6 locations across France and the UK recruiting more than 800 respondents to conduct
We organised Hall Tests in six locations across France and the UK, recruiting more than 800 respondents to conduct taste test and interviews. We were responsible for the recruitment of participants (regular buyers and consumers of on-the-go chilled beverages) in the UK and partnered with an AGMR affiliated company to conduct the fieldwork in France. The tests were a great success, helping the client refine their “flavour territory” before launching the product.
Case Study 1
Case study 2
A market leader in outdoor advertising wanted to launch a new product. In order to find out whether their new product was an improvement on their existing offering, Perspective organised a hall test. More than 300 people attended a prime London location to complete a 15-minute survey comparing the new product against two existing ones.
We were able to deliver the clients requirements with half a day to spare. The research helped the client to validate their product development and provided them with concrete evidence they could use for their marketing.
Case Study 2
Perspective shortlisted for Best Training and Development (of operatives) at the MRS Operations Awards.
Meet the team
A word from the Science Museum
"We have been working closely with Perspective Research since 2012, commissioning a number of standalone fieldwork projects for temporary exhibitions and new permanent galleries.. We are also very pleased with the level of interviewer supervision Perspective provide and the adaptability and flexibility they have demonstrated when schedules or project details require change. They are reliable, professional and quick to respond. We look forward to continuing to work with them in the future."
"Good organisation and good interviewers who knew what they were doing" Associate Director, Research Agency
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