Our Advanced Analytics team use some pretty smart statistical techniques to squeeze extra meaning from data. We translate our findings into real insight.
We use a wide variety of techniques ranging from key driver analysis to econometric modelling, delivering further understanding of customer behaviour and trends.
Our expertise can be applied to a wide range of scenarios such as understanding pricing, developing products and services or segmenting customer bases to identify the most profitable customer types.
By drilling deep into market data, Advanced Analytics helps agencies look good in interpreting research data for their clients.
Tabs, cross-tabs, data weighting, conversion or cleaning, coding, verbatims, scanning. The list goes on. So leave the detailed stuff to us. You can concentrate on getting a clear view of what the data actually means. And rightly so.Read More
Is your unwieldy business data getting used to its full potential? Let us take a look. We’ll help you get big insights from your big data.Read More