Ipsos completes the acquisition of The BVA Family

Ipsos, one of the world’s leading market research companies, has completed the acquisition of The BVA Family including all BVA BDRC Group businesses – BVA BDRC, Alligator, ESA, Perspective and Viewpoint. 

The operation was concluded after fulfilling all necessary regulatory requirements, including in-depth consultation with employee representatives in France and obtaining relevant competition authority approvals. 

This acquisition is a significant expansion for Ipsos in France and adds new strength in the UK and Italy. BVA notably brings its recognised expertise in customer experience monitoring, point-of-sale behaviour analysis, and research for government and public services. The company also boasts research methodologies that focus on behavioural sciences. 

Ben Page, CEO of Ipsos, stated: “We are delighted to welcome The BVA Family teams to Ipsos. They now benefit from our global infrastructure, and the opportunities our scale brings them, while our clients will have access to new, innovative solutions. With our strong cultural fit and complementary set of services, we are poised to deliver even greater value to the businesses and organisations we serve.”  

Gerard Lopez and Pascal Gaudin, Chairmen of The BVA Family, added: “We are pleased to join forces with Ipsos, one of the world leaders in market research. This partnership allows us to leverage its international presence and solid competencies, significantly enhancing our capabilities to provide cutting-edge analysis and understanding of society and markets to our clients.” 

Matt Costin, CEO of BVA BDRC Group commented: “Our vision of ‘be better’ and entrepreneurial DNA aligns extremely well with Ipsos’ values of Integrity, Curiosity, Collaboration, Client First and Entrepreneurial Spirit which we see as being key to a successful integration culturally and commercially.” 

The acquisition takes place with immediate effect and over the next few months the BVA BDRC brand will move to take the Ipsos brand name.  Continuity for clients in terms of people, products and processes is central to the approach guiding the integration of the organisations.